The NHL's low ratings

So the NHL playoffs are generating essentially no buzz in the U.S., which is a bit surprising since Carolina has appeal in the south as well as in New England (from when the team played in Hartford). So I decided to check NBC Sports' web site to see what kind of hype they're giving the NHL finals, and see for yourself:


The first two sports that are billed on the top of the page are baseball and basketball. Way to advertise the competition num-nuts! I'm sure FOX and ABC respectively like the fact that you give precedence to their programming over your own. In fact, the first mention of the NHL is the sixth bullet point down in the "Other Top Sports Stories" section. This is the flagship sports programming on your station, and this is how its treated? No wonder no one cares.

You think they'd be hyping that the "new NHL" has produced some fantastic hockey, and that game 1 was one of the best games of the season. But what do I know? I'm not a big shot advertising executive.